• Diana Wollach

Handing Out Ice Pops for ICBRKR at SXSW


SXSW, the Austin, TX festival / conference to rule them all, went down over the past 10 days and brought together the brightest and most inspiring folks from the worlds of music, film and interactive media.


Of course, that meant ICBRKR had to be there! And what better timing than that to launch our social networking app in the exciting city of Austin.


To celebrate, we partnered with Steel City Pops to hand out free popsicles outside the city’s bustling Convention Center. People could choose between Strawberry Lemonade, Coffee or Blood Orange flavors and we got treated to some pretty exciting action -- perfect for breaking the ice in between panels, networking events and parties.


The location was ideal -- right by a bunch of tasty food trucks and the Viceland activation -- and we had a blast! ICBRKR’s amazing brand ambassador, Iffy, is an acro yoga teacher so we played around with some of her moves while dishing out the tasty pops to potential new ICBRKR members. Since SXSW brings a huge array of different people to Austin, we got to meet people from Denver, Miami, NY, LA, Dallas, London, Barcelona, and more.

We’re so excited to begin sharing our curated Austin events with the ICBRKR community, and can’t wait to hear about what you guys get up to. Get a taste for it all in the ICBRKR app, available on iOS and Android, and see you again, ice pops in hand, at Austin City Limits this October!


To view related posts, click on the relevant hashtags below:


#ICBRKR #BRKTHEMOLD #SOCIALNETWORKING #URBANEXPLORER #FOMOMOMENTS #EVENTS #SXSW #ICBRKRAUSTIN

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