ICBRKR EXTRAORDINAIRES: Meet Gaby Endo, International DJ, Model & Entrepreneur
Welcome to our ICBRKR Extraordinaires Series, where every two weeks, we highlight one extraordinary ICBRKR. Our community is our backbone, and we’re proud to be BRKing the mold with such a passionate and engaging group of people. ⚡️
Today, we continue our Art Basel series with the multi-talented, beautiful, and mold-breaking extraordinaire, Gaby Endo. Her musical influence knows no bounds and her signature sound has attracted a dedicated following from all over the world. Get to know this Fellow Foodie, Music Lover and Urban Explorer below, and catch her in her element at our PARTY Like You Mean It With All Your Friends event at Art Basel Miami.
Gaby, your story is fascinating. Model, DJ, entrepreneur… Can you walk us through your beginnings until today?
I was born and raised in Brazil. When I was 16 years old, I left to Asia to work as a model. I traveled everywhere, but ended up being based in Hong Kong for almost 15 years. Hong Kong was a gateway to electronic music for me and I fell in love with it there in the early days of Club Volar in 2005. I kept traveling the world, and over the years got exposed to the best clubs and music festivals out there.
In 2015, after returning to Hong Kong from an inspiring sonic summer in New York, I felt the lack of "magic" in the music scene in Hong Kong. All that was happening was pretty dark, late night and indoors usually at underground venues. There were barely no outdoor parties, especially during the day, and I felt there was room and it was time for something different, where we could dance into the sunset, in open air, in a brighter environment.
So I co-founded the Rewind rooftop parties along with 4 other music lovers in Hong Kong and boom! it was a huge success, and still is until today. Rewind became popular for its outdoor settings, and the happy and positive experience it brought along with the music and DJ line ups we curated. We focused as much on decorating the venues as we did on the music and sound quality, and we encouraged people to dress up and express themselves. We handed out colourful umbrellas and fans to beat the HK heat. We sprayed water in the crowd with water guns on the hottest days. We danced under the rain. We got shut down many times for being “too loud.” At our third event, we hit one thousand guests plus a line around the corner wanting to get into a rooftop in Hong Kong with an incredible city view. It was crazy.
I started DJing at those parties, literally learning as I went, and that pretty much launched my career in Asia and from there to the rest of the world.
That same year, 2015, I went to Burning Man for the first time. I had the best time, and felt so inspired by it in many ways. After returning to Hong Kong, myself and my current business partner, who went with me to Burning Man at the time, had the idea to open an online store selling costumes and accessories, as we had a hard time finding our own stuff when we were preparing to go. We saw the market potential, and with our passion and background in fashion we decided to create our own brand.
Soon after that Harmonia was born: a materialisation of dreams, a rhythmical creation of beauty, a movement of love. Having “tribal futurism” as our brand’s core, we sell costumes and accessories worldwide for festival goers, costume parties, Halloween, art performances and to anyone who likes to stand out by dressing up with an edge on a daily basis.
I’m currently based in NYC where I model, DJ and run Harmonia.
Wow! With all that traveling, do you have any tips or cures for jet lag?
It depends on what time I land and what time I have to DJ. If I land in the morning, I sleep all day and wake up a few hours before I play. The best is when I go to Asia from NYC; the time zone is perfect for staying awake all night!
To get off the jet lag, I don't nap during the day, and I sleep at least 10 hours through the night. I'm a good sleeper so I usually don't have issues with waking up in the middle of the night or too early in the morning. Sometimes a melatonin supplement will help to go through the night. Staying hydrated and drinking green juice is also always a good idea.
Favorite place to visit?
Africa is my favorite place to visit. Namibia, Tanzania, and Kenya.
Gorgeous. And what is it you like about ICBRKR?
I like how it merges the art and music worlds, connecting like-minded people and communities. It’s a great place to catch up with friends, and have a lot of fun while doing so.
And to finish, our essential concluding question… What is your guilty pleasure?
Brigadeiro, a Brazilian candy that’s basically liquid sugar. It’s made of cooked condensed milk and chocolate, that you can roll into balls and cover with sprinkled chocolate, or in worse cases eat with a spoon straight front the pan. No one but Brazilians can take the sweetness of it.
That definitely sounds decadent! Thanks for answering our questions, Gaby. We can’t wait to hear you work your magic at the ICBRKR Beach Club in Miami.
To view related posts, click on the relevant hashtags below: